Assistant, Data & Platform Marketing

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Job Description

  • To actively moderate, monitor & manage reputational risk across the Banks Social Media platforms.
  • To explore product/sales opportunities & assists with fulfilment of such opportunities including Adoption and retaining clients at risk of attrition.
  • To actively engage clients coming through priority queue and resolves general queries and Executive complaints coming through social media Priority queue.
  • To own & resolve any queries or complaints including high risk nature complaints on social media.

Job Responsibilities

  • Develop and implement marketing programmes that target specific channels to promote the brand product offerings.
  • Responsible for planning, implementing, managing and monitoring Stanbic IBTC’s brand across all available channels in order to increase awareness, sales and customer retention.
  • Identify opportunities to improve the digital platform processes, documentation, templates and outputs in line with business requirements.
  • Co-ordinate social content across multiple social communities and teams across all our business units.
  • Collect customer data and analyse interaction and visits, and use this information to create comprehensive reports and improve future marketing strategies and campaigns.
  • Coordinate the interaction between the stakeholders responsible for sub-projects of a Digital Marketing campaign.
  • Translate approved digital media strategies into feasible digital marketing plans and activities and coordinate the implementation thereof within a multi-functional team.

Qualifications

  • University Degree

Experience:

  • 1-2 years experience in brand management and customer engagement on social media platforms.
  • Exposure to Salesforce. Experience in business writing.
  • 2-4 years experience in Client experience Management. Experience in dealing with customer queries and complaints within a financial institution.

Additional Information:
Behavioural Competencies:

  • Articulating Information
  • Checking Things
  • Convincing People
  • Developing Expertise
  • Directing People
  • Establishing Rapport
  • Examining Information
  • Following Procedures
  • Making Decisions
  • Taking Action
  • Team Working
  • Upholding Standards

Technical Competencies:

  • Active Listening
  • Difficult Calls Management
  • Query Resolution
  • Telephone Caller Handling
  • Verbal Communication

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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